Making your products and services accessible online is a great way to make your business accessible to your customers. It is important for enterprises to have a well-thought-out and streamlined e-commerce website to keep up with the changing consumer landscape brought about by the pandemic. Whether you're thinking of creating an e-commerce website, or considering updating your current one, here are useful tips we implemented with Ladakh Basket’s website.
Ladakh Basket, a Youth Co:Lab Springboard Programme 2019 Alum, is a community-driven social enterprise that works with farmers, producers and craftspeople to showcase the exceptional products of the Ladakhi people. The Youth Co:Lab Springboard team worked with its co-founders Thinles Norboo, Stanzin Jorden, and Sonam Stanzin to upgrade their existing e-commerce website.
Ladakh Basket, a Youth Co:Lab Springboard Programme 2019 Alum, is a community-driven social enterprise that works with farmers, producers and craftspeople to showcase the exceptional products of the Ladakhi people. The Youth Co:Lab Springboard team worked with its co-founders Thinles Norboo, Stanzin Jorden, and Sonam Stanzin to upgrade their existing e-commerce website.
Tip 1: Write a clear and captivating website copy
Starting with the homepage, which serves as the central hub of your website, take some time to craft a website copy that speaks about what your company does, the problem it solves, and the unique solution you alone can offer to people. Talking about the benefits of using your products is a good way to capture the interest of your customers. Do not forget to have a clear Call to Action (CTA) that directs your website visitors to either discover your products or check out their purchases.
Tip 2: Allow for your content to breathe
Nothing is more straining to the eyes than a website overcrowded with content. Putting what web designers call negative spaces, or deliberate empty spaces around the texts and pictures is a good way to keep your visitors on your website. Breaking down your site’s content into bite-sized sections makes your web pages easier to understand and navigate.
Tip 3: Make it easy for your customers to find and checkout your products
The primary objective of an e-commerce website is to sell products to visiting customers. Your website must be intuitive enough to allow your customers to easily find your products and buy them right away. Make use of the menu bar and buttons to help your customers navigate throughout your website with ease. They should be able to find what they need and checkout wherever they happen to be on the site.
Tip 4: Be consistent with the use of brand fonts and colors
Branding elements such as the use of your brand’s colors and fonts must be used consistently to create a cohesive look and feel across all the pages of your website. Doing this will definitely elevate your customer’s overall website experience.
Tip 5: Use High-Quality Pictures and Graphics
Pictures are worth a thousand words. Complimenting your website copy with pictures and graphics help communicate your message better to your customers. These serve as visual cues that help increase their interest in the brand. Make sure to use high-quality pictures that do not pixelate.
BONUS: Show your personality through storytelling
An effective way to keep your customers engaged is to show that there are real people behind the brand. Incorporating your personality into your website makes the website more human. You can do this by having a blog section that tells stories about your team and your community. You can also use testimonials that reflect real accounts from satisfied customers.
Creating an e-commerce website is now a must for any business to succeed given that more consumers are getting used to shopping online. It is an effective way to establish and build a loyal community around your brand. Just like Ladakh Basket, with these tips, you too can create your e-commerce website that will surely keep customers engaged and coming back.
If you’re interested to learn more about e-commerce, check out our Youth Co:Lab E-commerce and Digital Marketing course linked here.
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Co-led by UNDP and Citi Foundation, Youth Co:Lab establishes a common agenda for countries in Asia-Pacific to empower and invest in youth so that they can accelerate the implementation of the Sustainable Development Goals (SDGs) through leadership, social innovation and entrepreneurship. To get involved with Youth Co:Lab Springboard Programme, as a curriculum partner, supporter or young entrepreneur, click here.