N'ditarun Tano was founded in the Philippines in 2019 by Ammar M. Cayongcat with Mohammad M. Khalil, Rashid M. Mangacop, Junaid N. Guinto and Mohammad Ali Baruang on the team.
This Social Enterprise aims to promote and preserve the glorious and rich culture of the People of the Lake. With the advent of modernization, tradition and culture is paying the price for consumers' increasing preference for something trendy and in, and unfortunately, the Meranaw Culture is no exception.
Meranaw Culture encompasses and translates into different mediums and aspects, and one is the ‘Pananaroon’, or the Mranaw proverbs, which will be printed on the shirt that the social enterprise sells. More than a shirt. This is our shirt. Every single shirt sold would not only preserve and promote the Mranaw Culture but would help a less fortunate kid.
The enterprise aims to position the shirt as a contributor to solving the increasing number of OSY’s (out-of-school youths) in Lanao del Sur by providing opportunities for them. Every shirt woven weaves the dreams of the youth, and every shirt printed imprints the culture of the youth of the people of the lake. Preserving the culture while providing hope.
Focusing primarily on SDG
"There is always room for improvement, we may think we're already successful enough. However, as time goes by we need to absorb a new set of learnings that will shape us to be better and to be more productive. This is what Youth Co:Lab Programme made me realize: the importance of learning and innovation."
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