Breer

Waste is not waste until you waste it. Breer is a food upcycling startup that reduces bread waste and utilizes it in the brewing of beer. We introduce a novel taste of beer to the Asian market, while remonetizing otherwise wasted resources. Beer is brewed with 3 main ingredients: 78% barley, 13% hops and 9% yeast. Through supporting the local brewing businesses, we replace the 78% of barley needed for beer, with bread.
At present, we have brewed more than 10,000 litres of beer, saved over 6,000 kilograms of bread, and have launched four notable beers. Our first beer was Responsibly, our very first pilot batch that was used to gauge market interest and experiment with beer styles. After launching Responsibly, we launched the Breer Pale Ale, currently being tested and sold in over 50 bars and restaurants around Hong Kong. We have also worked with Jardine Restaurant Group’s Pizza Hut to create Base, the world’s first pizza crust beer, in line to be sold in KFC and Pizza Hut next year. Simultaneously, Breer, together with Maxim’s Hong Kong, has released BOB (Bottle of Bread) in early December, with a portion of proceeds going to charity.